SEO & AI Search Consulting by Lily Ray

I’m Lily Ray, an SEO and AI Search consultant and speaker with 15+ years of experience helping major brands grow visibility across Google Search, Discover, and emerging AI answer engines like ChatGPT and Gemini.

After more than a decade leading award-winning agency teams, I founded Algorythmic to help companies navigate the future of search, using sustainable approaches that drive performance long-term.

I also continue to serve as the VP of SEO & AI Search at Amsive.

My focus is on E-E-A-T, content quality, data analysis, algorithm update recovery, technical SEO, Google Discover, and strategic AI search optimization (AEO/GEO).

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About Me
Lily Ray 

#1 Most Influential SEO

USA Today · 2022

Best Enterprise SEO Agency (Amsive)

Search Engine Land · 2025

Best Enterprise SEO Campaign (Amsive)

Search Engine Land · 2025

Female Search Marketer of the Year

Search Engine Land · Nominee

Sustainable organic growth without risky shortcuts.

SEO Consulting

Strategic consulting, technical audits, and hands-on strategy for sustainable organic growth. Covering site architecture, content quality, algorithm recovery, and long-term performance across Google Search.

Google Discover Strategy

Specialized Discover audits and strategy built on proprietary methods developed over years of research. Optimize content, imagery, and E-E-A-T signals to drive high-volume Discover traffic quickly.

AI Search & AEO

Answer Engine Optimization consulting, audits, and strategy for visibility within ChatGPT, Gemini, Perplexity, and AI Overviews. Earn consistent brand mentions and citations in AI-generated answers.

E-E-A-T & Brand Authority

Data-driven audits and consulting to strengthen the expertise, authority, and trust signals that Google and AI systems reward. Build your brand’s digital reputation using proven, proprietary methods.

Content Quality Audits

In-depth analysis against Google’s quality guidelines. Identify thin content, address helpfulness gaps, and develop a strategic roadmap for content that performs across both traditional and AI-powered search.

Data & Analytics

Custom reporting and data analysis to measure SEO performance, track AI search visibility, and quantify the impact of optimization across every channel where your brand appears.

Speaking

Keynote presentations and panel appearances at conferences worldwide on SEO, AI search, E-E-A-T, and the future of organic visibility. Available in English and Spanish.

Training & Mentoring

Corporate training, hands-on workshops, and one-on-one mentoring for in-house SEO teams and marketing leaders looking to build internal expertise in SEO and AI search strategy.

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Let’s Work Together

Ready to future-proof your search strategy?

Whether you’re adapting to AI-driven search, recovering from a core update, or building long-term organic growth — let’s talk about how Algorythmic can help.

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